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How do I live a more meaningful life? How might I feel more connected to others, to the world around me, to the past and the future? In an era when we can choose our own identities, why might we choose to identify as Jews? These are just some of the questions Zack Bodner addresses as he thoughtfully shifts from asking “Why be Jewish?” to “Why do Jewish?” After laying out a compelling answer to that question, he goes on to explain what Jewish Peoplehood is and why he believes we are in the throes of an evolution to the next era: Jewish Peoplehood 4.0. He also provides a road map for how to do Jewish in the twentyfirst century ― including proposing “the next big Jewish idea. Insisting that taking action is what matters most, Bodner proposes a creative new framework for doing Jewish based on an acronym from the Yiddish word TACHLIS, which means “getting down to brass tacks.” Through a combination of personal stories, insights from some of the world’s greatest teachers, and contemporary analysis, Why Do Jewish? takes one of our oldest wisdom traditions and provides an accessible guide for anyone looking for answers to life’s most important questions.